Bridging Gaps | Branding, Webdesign & Development

Branding

Webdesign

Web development

Bridging Gaps gUG

We craft the strategic core of your brand—defining its positioning, values, and purpose. With clear narratives and a focused identity, we build brands that are relevant, credible, and built to last.

Portrait of a woman holding a baby, both wearing colorful patterned clothing, standing outdoors in front of trees and traditional houses in Uganda, Africa.

Branding

Webdesign

Web development

Bridging Gaps gUG

Brand identity and digital platform design for a non-profit organization that provides community microloans, supporting entrepreneurs in the Global South to build their own businesses.

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Microloans, Maximum Impact

Viewed horizontally, the "Bridging Gaps" logomark represents their unique donation model, their core element: A never-ending donation cycle where microloans consistently circulate within the vulnerable communities. Viewed vertically, it also represents the letter G, which serves as a bridge and literally closes the gap between the two words

In a landscape crowded with NGOs competing for attention and donations, the new branding highlights Bridging Gaps’ difference — showcasing an innovative approach that stands out and demonstrates powerful impact potential.

Map showing the two countries where Bridging Gaps began operating: Uganda, marked in East Africa, and Brazil, highlighted in South America.

In shaping the color palette for Bridging Gaps, we drew inspiration from the two countries that Bridging Gaps started operating in:  Uganda and Brazil.

Balancing contemporary professionalism with distinctiveness, our aim is to ensure our brand stands out memorably in the eyes of our audience.

Typography sample showing uppercase and lowercase letters in Adobe’s P22 Mackinac Pro serif typeface, highlighting its warm and human character.

The brand combines two distinct typefaces: Google’s Figtree, a clean and contemporary sans serif with a friendly edge, and Adobe’s P22 Mackinac Pro, a playful serif that adds warmth, hope, and a human touch. Together, they balance clarity with accessibility.

Text layout reading “Microloans, Maximum Impact” in P22 Mackinac Pro, with supporting copy explaining how Bridging Gaps provides community microloans for entrepreneurs in the Global South.

Typography sample in Google’s Figtree sans serif, displaying large uppercase and lowercase letters to emphasize its clean, contemporary, and accessible style.

Smiling woman holding a child inside a small shop, standing in front of shelves with everyday goods, representing entrepreneurs supported by Bridging Gaps.

Laptop on a red stool displaying the Bridging Gaps donation platform, with entrepreneur profiles and donation options visible on the screen.

We designed a donation platform for Bridging Gaps that makes supporting entrepreneurs personal and transparent. Visitors can explore profiles, learn about projects, and donate with ease through a clear, intuitive interface that puts human connection at the center.

Illustration system for Bridging Gaps using colorful geometric shapes and playful figures, symbolizing collaboration and building blocks for new beginnings.

Building Blocks for New Beginnings

To explain what Bridging Gaps does and how it works, we developed a flexible and recognizable illustration system based on simple geometric shapes, inspired by the collaboration between the Global North and Global South.