Stories, insights, and behind the scenes — a look into the ideas, workflows, and daily doings that shape our work.

5 minutes

Rebranding at studio tülü – why we reinvented ourselves

In 2024 we started out with a spontaneous, playful branding. A year later we realized: we had outgrown our own look and feel. With the rebrand we created a foundation that truly fits us – clear, flexible, and mature.

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3D-generated surreal square tunnel made of grass and flowers with a floating search bar that says “A square shaped grass tunnel in sky”.

8 minutes

Designer in the Age of AI – replaced, redundant, or more valuable than ever?

Design is being transformed by AI. The key question: how do we stay unique in an automated world?

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Illustration of a large orange “Tab” key surrounded by smaller green and pink keys with arrows, on a blue background.

6 minutes

Accessible websites: What will change in 2025 and why it concerns everyone

Accessible web design is no longer an extra , it’s the new standard for every professional website.

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4 minutes

I just need a logo? No you don’t...

A logo is just the beginning. A strong brand needs a foundation of strategy, design, and communication.

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La fin