Home
/
Work
/
tied and frank
Branding
tied and frank
We craft the strategic core of your brand—defining its positioning, values, and purpose. With clear narratives and a focused identity, we build brands that are relevant, credible, and built to last.
Open laptop on wooden surface displaying a website with the headline 'For teams ready to scale, not just survive.'
Open laptop on wooden surface displaying a webpage with text 'For teams ready to scale, not just survive.' and a blue graphic.
Branding
White text reading 'tied and frank' centered on a black background.
tied and frank
For tied and frank, we developed the branding and defined a clear brand identity. The company builds technology-driven, measurable marketing and organizational systems that reduce operational complexity and enable sustainable growth.
Black bold text reading 'tied and frank' on a plain white background.Black bold text reading 'tied and frank' on a white background.

A clear wordmark

The logo is a bold wordmark that puts tied and frank confidently at the center.
Custom ligatures in the “ti” and “fr” visually express connection — a typographic translation of “tied”.
The strong, bold weight represents “frank”: clarity, honesty and directness.
Seven vertical color bars with hex codes and German text labels reading Aktivierung, Momentum; Transformation, Analyse; Klarheit, Durchblick; Struktur, Technologie.Vertical color stripes in black, off-white, orange, light green, light blue, and lavender.
Train station platform with a large billboard reading 'Tied to clarity. Frank about Impact.' alongside a train on the left and modern building windows in the background.Billboard at a train station displaying text: 'Tied to clarity. Frank about Impact.' with smaller German text about marketing and the logo 'tied and frank'.
Comparison of two serif fonts: Kalice with classic, decorative strokes and Tasa Orbiter with modern, clean lines, showing uppercase and lowercase alphabets.Comparison of two serif fonts: Kalice with classic, decorative strokes and Tasa Orbiter with modern, clean lines, showing uppercase and lowercase alphabets.
Typography example with the title 'tied and frank' and sample German headline and subheadline text with a green call-to-action button labeled 'Call vereinbaren'.Typography example with the title 'tied and frank' and sample German headline and subheadline text with a green call-to-action button labeled 'Call vereinbaren'.
Person wearing a light blue baseball cap with the text 'Head of Clarity.' embroidered on the front, dressed in a white shirt.Person wearing a light blue baseball cap with the text 'Head of Clarity.' embroidered on the front.
Three colored panels labeled Step 01 Audit, Step 02 Setup, and Step 03 Run with placeholder text below each heading on a black background.Three colored cards labeled Step 01 Audit, Step 02 Setup, and Step 03 Run, each with placeholder text below.

ASCII-Code

ASCII was one of the first standards to translate digital information into its smallest units, making structure visible. Characters became systems, systems became meaning. tied and frank follows the same principle: marketing and organizational systems are broken down into their elements, relationships are analyzed, and hidden structures are revealed. The approach works like a flashlight—making the invisible visible and directing focus precisely to what truly matters.
Blurred image of a person with short dark hair wearing a black coat walking past a metallic shutter with a circular ASCII code overlay and text 'Die ASCII Taschenlampe'.Blurred photo of a person with short dark hair wearing a dark coat walking past a ribbed wall, with an inset circle showing ASCII art and text in German 'Die ASCII Taschenlampe'.Green gradient background made of dense ASCII characters forming a large-scale image of two people in the background, gradually dissolving into horizontal lines toward the bottom.Green gradient background made of dense ASCII characters forming a large-scale image of two people in the background, gradually dissolving into horizontal lines toward the bottom.
Three marketing-themed slides featuring phrases decode. rebuild. scale.; Modernes Marketing with step diagram; and Marketing deserves better systems with a photo of two men.Three marketing-themed slides with text and photos: one with 'decode. rebuild. scale.' and a purple text block, one titled 'Modernes Marketing,' and one black slide stating 'Marketing deserves better systems.' with a photo of two men.
Laptop on wooden desk displaying a business website homepage with the heading 'For teams ready to scale, not just survive.'Website layout with a headline 'For teams ready to scale, not just survive,' introduction text, navigation menu, and three colored steps labeled Audit, Setup, and Run illustrating a marketing system process with a radar chart below.
tied and frank stands for structured clarity: The brand translates complex marketing and organizational systems into visible, measurable structures—precise, technology-driven, and designed for sustainable growth.
Collage showing diverse professionals in various office settings including meetings, working independently, and presenting with charts and laptops.Collage of photos showing diverse professionals in a modern office: an older man with a beard standing with arms crossed, a woman with gray hair conducting a meeting, empty glasses and a bottle on a table, a smiling woman giving a presentation, and a woman reading documents.
Blue background with the bold black text 'tied and frank' overlapping a pixelated image of a man's face.Black bold text reading 'tied and frank' over a light blue background with pixelated glitch patterns.
realization
Client
tied and frank
Discipline
Brand Identity
Services
Branding
collaborators
Julia Perkhöfer (Naming)
Timeline
2026
La fin
Mail
contact@studiotulu.com
linkedin
studiotulu
Phone
(+49) 157 388 292 85
Instagram
@studiotulu
Imprint
Data Policy
Imprint
Data Policy