Home
/
Work
/
Dr. Strautmann & Sundermann
Branding
Webdesign
Web development
Dr. Strautmann & Sundermann
We craft the strategic core of your brand—defining its positioning, values, and purpose. With clear narratives and a focused identity, we build brands that are relevant, credible, and built to last.
A laptop on a woven chair displaying the law firm’s website, showing an overview of legal practice areas represented by minimalist black icons on a grey background.
Branding
Webdesign
Web development
A laptop on a woven chair displaying the law firm’s website, showing an overview of legal practice areas represented by minimalist black icons on a grey background.
Dr. Strautmann & Sundermann
We developed the brand identity and website for the merger of two long-established law firms, uniting tradition with a modern direction. The result is an authentic and approachable brand that reflects both heritage and progress.
Abbreviation St & Su displayed in bold typography on a bright orange background, emphasizing the new law firm identity.Logo of the law firm Dr. Strautmann & Sundermann in black text with an orange ampersand, shown on a light grey background.
Logo of the law firm Dr. Strautmann & Sundermann in black text with an orange ampersand, shown on a light grey background.Abbreviation St & Su displayed in bold typography on a bright orange background, emphasizing the new law firm identity.
Full logo version of Dr. Strautmann & Sundermann with the subtitle “Rechtsanwälte, Fachanwälte & Notar,” highlighting the firm’s professional expertise.Full logo version of Dr. Strautmann & Sundermann with the subtitle “Rechtsanwälte, Fachanwälte & Notar,” highlighting the firm’s professional expertise.
Large embossed ampersand symbol on textured paper, representing the visual anchor of the brand identity.Large embossed ampersand symbol on textured paper, representing the visual anchor of the brand identity.
The challenge was to create a corporate identity for a law firm that reflects the reliability and professionalism of legal services while embracing a contemporary, authentic aesthetic. The goal was to develop a visual identity that conveys the firm’s authority and expertise, while ensuring a modern and memorable presence that inspires confidence and trust.
Logo typography of Dr. Strautmann & Sundermann shown on a grid with red alignment lines, highlighting the precise construction and balance of the brand’s wordmark.Logo typography of Dr. Strautmann & Sundermann shown on a grid with red alignment lines, highlighting the precise construction and balance of the brand’s wordmark.

Color Palette

Inspired by the principles of Swiss design, the color scheme emphasizes clarity, contrast, and minimalism. The accent color Orange adds energy and confidence, symbolizing competence and determination. Dark Grey conveys authority and reliability. Light Grey offers a neutral, modern foundation. The bold yet balanced use of color reflects a brand that is structured, professional, and approachable — blending tradition with contemporary design clarity.
The brand color palette of Dr. Strautmann & Sundermann is displayed, featuring black, dark grey, light grey, orange, off-white, and white.The brand color palette of Dr. Strautmann & Sundermann is displayed, featuring black, dark grey, light grey, orange, off-white, and white.A notary stamp with a horse emblem is shown beside a red wax seal, emphasizing the firm’s connection to tradition, authenticity, and legal authority.A notary stamp with a horse emblem is shown beside a red wax seal, emphasizing the firm’s connection to tradition, authenticity, and legal authority.
We designed a set of icons to represent the firm’s different areas of law. In combination with the ampersand, they form a cohesive visual system that strengthens brand recognition. The icons are geometric, minimalistic, and clearly reference their respective legal fields.
Overview of the practice areas of Dr. Strautmann & Sundermann, each represented with minimalist black pictograms on a grey grid: symbols for family law, notary services, labor law, intellectual property, criminal law, inheritance law, contract law, tenancy law, and traffic law. The firm’s logomark and name are displayed at the bottom right, with the ampersand highlighted in orange.Overview of the practice areas of Dr. Strautmann & Sundermann, each represented with minimalist black pictograms on a grey grid: symbols for family law, notary services, labor law, intellectual property, criminal law, inheritance law, contract law, tenancy law, and traffic law. The firm’s logomark and name are displayed at the bottom right, with the ampersand highlighted in orange.
Corporate stationery design for Dr. Strautmann & Sundermann, including envelope, letterhead, business card, and correspondence sheet. The branding features clean typography, an orange ampersand as a key element, and minimalist black icons representing different areas of law, creating a modern yet professionalCorporate stationery design for Dr. Strautmann & Sundermann, including envelope, letterhead, business card, and correspondence sheet. The branding features clean typography, an orange ampersand as a key element, and minimalist black icons representing different areas of law, creating a modern yet professional
Display of Jakarta Sans typeface in large uppercase and lowercase letters (AaBb) in different weights and outlines, set against a grey background, highlighting the modern and versatile font style.Display of Jakarta Sans typeface in large uppercase and lowercase letters (AaBb) in different weights and outlines, set against a grey background, highlighting the modern and versatile font style.

Typography

Jakarta Sans strikes the perfect balance between modernity and timelessness. The typeface conveys a sense of professionalism and trustworthiness, while remaining accessible and appealing to a broad target audience. Jakarta Sans supports the firm’s identity as confident, contemporary, and client-focused — without unnecessary ornamentation.
Bold orange background showcasing the Jakarta Sans alphabet (AaBbCc EeGgTt) along with numbers and symbols (1.23?!0), emphasizing its clarity and geometric design.Bold orange background showcasing the Jakarta Sans alphabet (AaBbCc EeGgTt) along with numbers and symbols (1.23?!0), emphasizing its clarity and geometric design.
Text panel explaining the typography choice: “Jakarta Sans strikes the perfect balance between modernity and timelessness…” next to the German phrase “Vertrauen ist gut, Anwalt ist besser” (Trust is good, a lawyer is better), underlining the professional yet approachable tone of the law firm’s brand identity.Text panel explaining the typography choice: “Jakarta Sans strikes the perfect balance between modernity and timelessness…” next to the German phrase “Vertrauen ist gut, Anwalt ist besser” (Trust is good, a lawyer is better), underlining the professional yet approachable tone of the law firm’s brand identity.
Screenshot of the redesigned homepage for Dr. Strautmann & Sundermann, a law firm, featuring a clean layout with structured sections, imagery of the team, and bold icon-based navigation for different legal fields.Screenshot of the redesigned homepage for Dr. Strautmann & Sundermann, a law firm, featuring a clean layout with structured sections, imagery of the team, and bold icon-based navigation for different legal fields.
Laptop on a wooden chair displaying the website of the law firm Dr. Strautmann & Sundermann. The page shows different areas of legal practice represented with bold black icons, alongside a text section titled “Rechtsgebiete – Unsere Schwerpunkte.”A laptop on a woven chair displaying the law firm’s website, showing an overview of legal practice areas represented by minimalist black icons on a grey background.
A close-up of the firm’s business card placed on a cane chair, with the embossed ampersand symbol and the printed logo “Dr. Strautmann & Sundermann” in black and orange.A close-up of the firm’s business card placed on a cane chair, with the embossed ampersand symbol and the printed logo “Dr. Strautmann & Sundermann” in black and orange.
Bright orange notebook with embossed ampersand and the Dr. Strautmann & Sundermann logo, photographed in dramatic light and shadow.Bright orange notebook with embossed ampersand and the Dr. Strautmann & Sundermann logo, photographed in dramatic light and shadow.
Person at a desk reading a legal reference book in orange cover, surrounded by law books and office materials, symbolizing legal expertise.Person at a desk reading a legal reference book in orange cover, surrounded by law books and office materials, symbolizing legal expertise.
Two advertising mockups for the law firm Dr. Strautmann & Sundermann — one with the slogan “ChatGPT gibt Tipps – wir geben Rechtssicherheit,” and another with “Vertrauen ist gut. Beurkundung ist besser,” alongside the firm’s logo and seal imagery.A advertising mockup for the law firm Dr. Strautmann & Sundermann with the slogan “ChatGPT gibt Tipps – wir geben Rechtssicherheit”.
realization
Client
Dr. Strautmann & Sundermann
Services
Brand Identity, Webdesign, Webdevelopment
Timeline
2024
Discipline
Brand Identity
collaborators
Julia Perkhöfer (Naming)
La fin
Mail
contact@studiotulu.com
linkedin
studiotulu
Phone
(+49) 157 388 292 85
Instagram
@studiotulu
Imprint
Data Policy
Imprint
Data Policy
Cookie Settings
Wenn Sie auf "Akzeptieren" klicken, stimmen Sie der Speicherung von Cookies auf Ihrem Gerät zu, um die Navigation auf der Website zu verbessern, die Nutzung der Website zu analysieren und unsere Marketingaktivitäten zu unterstützen. Weitere Informationen finden Sie in unserer Datenschutzrichtlinie.
AblehnenAnnehmen