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branding | webdesign | webdevelopment
Dr. Strautmann & Sundermann offers efficient, flexible legal services backed by years of experience, providing precise and reliable legal advice.
CLIENT
Dr. Strautmann & Sundermann
SERVICES
Brand Strategy, Brand-Identity, User Experience, Webdesign, Webdevelopment
TIMELINE
2024
THE CHALLENGE
This project focused on the merger of two long-established law firms. Naturally, this unification was to be reflected in the new name, brand identity, and website. We were brought on to develop a brand that seamlessly combines the traditional values of both firms with their new, modern direction—while remaining authentic and approachable throughout.
The logo visually represents the merging of two firms, with the highlighted ampersand (&) symbolizing their union. More than just a connector, it serves as a distinctive logomark, reinforcing the idea of partnership and collaboration.
As a pure wordmark, the design is clear, structured, and professional. The self-contained block format ensures easy placement across various applications, maintaining a strong presence in both print and digital media.
Inspired by the principles of Swiss design, the color scheme emphasizes clarity, contrast, and minimalism. The accent color Orange adds energy and confidence, symbolizing competence and determination. Dark Grey conveys authority and reliability. Light Grey offers a neutral, modern foundation. The bold yet balanced use of color reflects a brand that is structured, professional, and approachable — blending tradition with contemporary design clarity.
Jakarta Sans strikes the perfect balance between modernity and timelessness. The typeface conveys a sense of professionalism and trustworthiness, while remaining accessible and appealing to a broad target audience. Jakarta Sans supports the firm’s identity as confident, contemporary, and client-focused — without unnecessary ornamentation.
We designed a set of icons to represent the firm’s different areas of law. In combination with the ampersand, they form a cohesive visual system that strengthens brand recognition. The icons are geometric, minimalistic, and clearly reference their respective legal fields.
On site, we aimed to capture the authentic day-to-day atmosphere at Dr. Strautmann & Sundermann — showcasing the spaces and personalities in a natural and genuine light.
When typography, color, and the bold ampersand unite, they create a design that is clear, confident, and distinctive. Balance and contrast ensure professionalism, while thoughtful details add approachability. The result: a cohesive, modern identity with lasting impact.
Thus, the new brand for Dr. Strautmann & Sundermann was born.
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