Scolaia | studio tülü – Branding & Web Design

Branding

Webdesign

Scolaia

We craft the strategic core of your brand—defining its positioning, values, and purpose. With clear narratives and a focused identity, we build brands that are relevant, credible, and built to last.

Branding

Webdesign

Scolaia

Scolaia is a digital platform that helps teachers navigate and apply new approaches in everyday school life. Structured into “Inspire” and “Implement”, it combines an interactive map of innovative school projects with practical tools for lesson planning.
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We developed the brand identity and translated the vision into a clear, accessible and scalable digital experience — designing the overall platform and the InnovatorsMap as a cohesive ecosystem.

The platform is fully responsive and accessibility-compliant, built around clarity and ease of use. A calm, inviting interface reduces complexity, builds trust, and lowers the barrier to engagement.

Scolaia website displayed on laptop with extended homepage layout and content sections

Laptop on wooden table displaying a German education website with sections on inspiration, implementation, goals, tools, and partnerships emphasizing innovative education.

Scolaia website on mobile showing inspiration and implementation sections

Person holding a smartphone displaying the Scolaia website in German about learning tools and partner support.

Mobile Scolaia website on smartphone with card layout and FAQ section

Four overlapping smartphone screens displaying a German-language educational website with headings about practical school tools, learning support, and future teaching methods.

Overview of Scolaia web sections with card layout, FAQ, and partner areas

Four sections detailing innovative school projects, quality standards, core values, and project support tools in German, with icons and maps.

Scolaia website structure diagram showing navigation hierarchy and key sections including Inspiration and Implementation

Mind map displaying a website navigation structure with main categories Home, Inspiration, Umsetzung, and Über uns, and subcategories including Innovators Map, Teachers on Stage, Bildungsinitiativen, KI Agent MOMO, and Unterrichts-Tools; some subcategories link to project and school pages.

Laptop displaying the Scolaia AI workspace interface with content creation options

Laptop displaying the Scolaia website homepage in German, with a prompt asking 'Hello, what would you like to create today?' and options for creative starts, quizzes, questions, and lesson planning.

The Scolaia logo is based on an abstracted silhouette of a fountain pen, referencing the craft of teaching as well as knowledge, language, and communication. Subtle allusions to a bird and a fish are embedded in the form, both symbols of collective intelligence.

Four identical elements come together to form a symmetrical unit reminiscent of a compass. The resulting center represents orientation and a shared pool of knowledge, while the alignment and motion of the elements express exchange, connectivity, and dynamic collaboration within the Scolaia network.

Three stylized pen nib icons on a dark green background, transitioning from a simple nib to one with wings and then a fish tail, accompanied by a gold fountain pen nib at the bottom left.

Scolaia color palette with green, blue, yellow, and pink tones including HEX values

Four color-themed sections with matching stationery: green with calculator and pencils, blue with folded papers and markers, yellow with sticky notes and pencils, pink with pens and sticky notes.

The color palette is inspired by everyday school materials, grounding the visual identity in real learning environments and making it feel familiar and authentic.
Light and dark tonal variations ensure clarity, contrast, and flexible use across all interfaces.

Abstract geometric design featuring six rounded squares in a 3x2 grid with pink backgrounds and bold red shapes.

Social media grid featuring Scolaia branding, testimonials, and classroom scenes

Collage with Scolaia logos, German text about teaching support, testimonials, and images of children engaging in creative activities.

Illustration of a woman working on a computer at a desk with a window showing city buildings, and a rocket on a launchpad with a flag nearby.

Illustrations

Scolaia’s brand illustrations add visual lightness to the overall communication. They reflect themes such as learning, collaboration, and technology in a clean and reduced style. Used alongside text, they structure content and create visual balance without dominating the brand.

realization

Client

Digitale Bildung für Alle e.V.,
wirfürschule gUG

Services

Brand Strategy
Naming
Brand Identity
UX UI Design

Timeline

2025

Discipline

Branding & Webdesign

collaborators

Julia Perkhöfer (Naming)

La fin