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Scolaia
Branding
Webdesign
"Scolaia"
by Digitale Bildung für Alle e.V.
We craft the strategic core of your brand—defining its positioning, values, and purpose. With clear narratives and a focused identity, we build brands that are relevant, credible, and built to last.
Person using laptop showing the Scolaia homepage with green hero section and call-to-action
Branding
Webdesign
"Scolaia"
by Digitale Bildung für Alle e.V.
Scolaia is a digital platform that helps teachers navigate and apply AI in everyday school life. Structured into “Inspire” and “Implement”, it combines an interactive map of innovative school projects with practical AI-powered tools for lesson planning.
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We developed the brand identity and translated the vision into a clear, accessible and scalable digital experience — designing the overall system, the AI agent MOMO, and the InnovatorsMap as a cohesive ecosystem.
Scolaia logo on green background
Scolaia app icon with the Scolaia logo mark on a green background
The platform is fully responsive and accessibility-compliant, built around clarity and ease of use. A calm, inviting interface reduces complexity, builds trust, and lowers the barrier to engaging with AI.
Scolaia website displayed on laptop with extended homepage layout and content sections
Scolaia website on mobile showing inspiration and implementation sections
Mobile Scolaia website on smartphone with card layout and FAQ section
Overview of Scolaia web sections with card layout, FAQ, and partner areas
Scolaia UI components with primary and secondary buttons and dropdown states
Scolaia website structure diagram showing navigation hierarchy and key sections including Inspiration and Implementation
Laptop displaying the Scolaia AI workspace interface with content creation options
The Scolaia logo is based on an abstracted silhouette of a fountain pen, referencing the craft of teaching as well as knowledge, language, and communication. Subtle allusions to a bird and a fish are embedded in the form, both symbols of collective intelligence.

Four identical elements come together to form a symmetrical unit reminiscent of a compass. The resulting center represents orientation and a shared pool of knowledge, while the alignment and motion of the elements express exchange, connectivity, and dynamic collaboration within the Scolaia network.
Scolaia logo development showing variations of the logo mark on a green background
Large Scolaia logo mark in blue used as a brand elementLarge Scolaia logo mark in blue used as a brand elementScolaia logo in dark green on a light blue backgroundScolaia logo in dark green on a light blue background
Scolaia color palette with green, blue, yellow, and pink tones including HEX values
The color palette is inspired by everyday school materials, grounding the visual identity in real learning environments and making it feel familiar and authentic.
Light and dark tonal variations ensure clarity, contrast, and flexible use across all interfaces.
Modular Scolaia brand elements based on the logo mark arranged as colorful tiles
Canvas tote bag with Scolaia logo and oversized logo mark graphic
Social media grid featuring Scolaia branding, testimonials, and classroom scenes
Line illustrations representing learning, AI, collaboration, and innovation

Illustrations

Scolaia’s brand illustrations add visual lightness to the overall communication. They reflect themes such as learning, collaboration, and technology in a clean and reduced style. Used alongside text, they structure content and create visual balance without dominating the brand.
Large Scolaia logo with logo mark over workspace scene with computer and notebook
realization
Client
Digitale Bildung für Alle e.V.
Services
Brand Identity, User Experience, Webdesign
Timeline
2025
Discipline
Branding & Webdesign
collaborators
Julia Perkhöfer (Naming)
La fin
Mail
contact@studiotulu.com
linkedin
studiotulu
Phone
(+49) 157 388 292 85
Instagram
@studiotulu
Imprint
Data Policy
Imprint
Data Policy