The Pharos Labs logo unites human expertise and AI: a pen for our writers, a star-like form for AI’s transformative power, with gradients symbolizing progress.
The Collaido logo, our AI tool “powered by Pharos Labs,” grows naturally from the main brand while keeping its own identity.’ A hidden link: the Pharos Labs logo already contains a kaleidoscopic form that, when rotated, reveals a “C” for Collaido. The shared gradient ensures a cohesive visual language.
The Collaido logo, our AI tool “powered by Pharos Labs,” grows naturally from the main brand while keeping its own identity.’ A hidden link: the Pharos Labs logo already contains a kaleidoscopic form that, when rotated, reveals a “C” for Collaido. The shared gradient ensures a cohesive visual language.
The Pharos Labs color palette of Vital Coral, Amethyst, and Serenity reflects innovation, trust, and a connection to the medical field. Vital Coral brings energy, Amethyst fosters trust, and Serenity offers calm—creating a harmonious balance that embodies the tool's groundbreaking yet approachable nature of Pharos Labs.
Tiempos Text, a modern serif with a nostalgic, documentarian character, was chosen to resonate with the target group while conveying professionalism, trust, and innovation—ideal for headlines.
Object Sans, with its clean, geometric design, ensures precision and clarity, enhancing readability across digital and print formats.
Object Sans, with its clean, geometric design, ensures precision and clarity, enhancing readability across digital and print formats.
When Scribbles Become Strategy
Inspired by the notoriously indecipherable handwriting of doctors (no offense!), we created brushstroke elements designed to emphasize key information with a touch of character and authenticity.
Documentary photography helps Pharos Labs strike the perfect balance between tradition and modernity by showcasing the real benefits and the human side of the technology. It makes progress visible without losing sight of the human element, fostering a deeper emotional connection with the target audience.
For a startup, a clear and compelling pitch deck is essential. With the new brand identity, Pharos Labs’ pitch deck is not only polished and visually appealing but also effectively simplifies a complex topic.
And just like this, the new Pharos Labs brand was born.
