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BRAND IDENTITY + WEBDESIGN AND DEVELOPMENT
aenergi is an energy management system that helps businesses optimize energy consumption, decarbonize operations, comply with regulations, and unlock new revenue.
CLIENT
aenergi
SERVICES
Branding, Brand-Identity, Illustration, User Experience, Webdesign, Webdevelopment
TIMELINE
2024
AENERGI TEAM
Rafael Kasapis, Alexandra Xanthopoulou
THE CHALLENGE
The challenge for our design studio was to craft a unique and standout brand for aenergi, setting it apart from competitors with a fresh, memorable visual identity.
At the same time, we must ensure that the communication is clear and accessible, making complex energy management solutions easy to understand for the target audience. The goal was to create a brand that not only captures attention but also conveys trust and expertise in the sustainability space.
NAMING
Julia Perkhofer
The name "aenergi" derives from Greek, combining Ánemos (wind) for renewable energy, Enérgeia (energy) for the drive toward sustainability, and Gi (earth) for preserving the planet. Together, they symbolize a vision of a green future: renewable energy, energy, and earth.
The logo reflects these elements—wind, water, and sun—while also evoking a human figure, connecting the brand's mission to both Greek mythology and the sustainability goals it aims to achieve.
The aenergi color palette reflects its Greek heritage and brand values. Sunny yellow symbolizes energy and optimism, Aegean sea blue conveys trust and professionalism, and windy purple represents innovation and forward-thinking technology.
The graphic elements are inspired by the three elements: water, wind, and sun.
Through custom illustrations and infographics, we make it easy for customers to understand how aenergi can enhance their business and maximize their impact.
The guidelines for the new aenergi brand are documented in a comprehensive digital style guide, ensuring consistency and ease of use for everyone.
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