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aenergi
We craft the strategic core of your brand—defining its positioning, values, and purpose. With clear narratives and a focused identity, we build brands that are relevant, credible, and built to last.
A wind turbine stands tall against a dramatic cloudy sky at sunset, symbolizing renewable energy and sustainability.
A wind turbine stands tall against a dramatic cloudy sky at sunset, symbolizing renewable energy and sustainability.
Branding
Webdesign
Web development
aenergi
For aenergi, we developed a brand identity that is both fresh and memorable, setting the company apart in the energy management sector. With a clear, accessible design inspired by the team’s German-Greek roots, the brand makes complex solutions easy to understand while conveying trust and expertise in sustainability.
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Close-up of the aenergi logo, a stylized blue line illustration with flowing curves inspired by Greek design elements.The aenergi wordmark and logo on a deep blue background, highlighting the clean and modern brand identity.
The aenergi wordmark and logo on a deep blue background, highlighting the clean and modern brand identity.Close-up of the aenergi logo, a stylized blue line illustration with flowing curves inspired by Greek design elements.
The aenergi logo with the tagline “powered by apollo,” combining Greek-inspired symbolism with modern typography.The aenergi logo with the tagline “powered by apollo,” combining Greek-inspired symbolism with modern typography.
Ocean waves at sunset with the aenergi logo placed in the corner, connecting the brand to natural energy and sustainability.Ocean waves at sunset with the aenergi logo placed in the corner, connecting the brand to natural energy and sustainability.
The name "aenergi" derives from Greek, combining Ánemos (wind) for renewable energy, Enérgeia (energy) for the drive toward sustainability, and Gi (earth) for preserving the planet. Together, they symbolize a vision of a green future: renewable energy, energy, and earth.

The logo and brand elements reflect these elements—wind, water, and sun—while also evoking a human figure, connecting the brand's mission to both Greek mythology and the sustainability goals it aims to achieve.
A color palette with swatches of yellow, blue, and purple shown alongside photos of the sun, the Aegean Sea, and a purple-toned shoreline, representing the brand colors of aenergi.A color palette with swatches of yellow, blue, and purple shown alongside photos of the sun, the Aegean Sea, and a purple-toned shoreline, representing the brand colors of aenergi.
A graphic with layered squares in the aenergi brand colors: sunny yellow at the center, surrounded by alternating deep blue and soft purple frames, creating a bold and structured visual effect.A graphic with layered squares in the aenergi brand colors: sunny yellow at the center, surrounded by alternating deep blue and soft purple frames, creating a bold and structured visual effect.
The aenergi color palette reflects its Greek heritage and brand values. Sunny yellow symbolizes energy and optimism, Aegean sea blue conveys trust and professionalism, and windy purple represents innovation and forward-thinking technology.
A close-up of a wind turbine standing tall against a dramatic sky filled with golden clouds, symbolizing renewable energy.A close-up of a wind turbine standing tall against a dramatic sky filled with golden clouds, symbolizing renewable energy.
Branded stationery for aenergi, including a letterhead, business cards, and a bold logo design in blue and yellow with Greek-inspired graphic elements.Branded stationery for aenergi, including a letterhead, business cards, and a bold logo design in blue and yellow with Greek-inspired graphic elements.
Large “Aa” in navy blue on a light background, presenting the Power Grotesk typeface as part of aenergi’s brand identity.Large “Aa” in navy blue on a light background, presenting the Power Grotesk typeface as part of aenergi’s brand identity.
Bold navy text on a deep blue background reading “Swimming with the current yet?”, highlighting aenergi’s playful, approachable tone.Bold navy text on a deep blue background reading “Swimming with the current yet?”, highlighting aenergi’s playful, approachable tone.
Navy text on a light green background reading “Like Vitamin D for your Energy Bill,” combining energy themes with a fresh and optimistic message.Alphabet and numbers displayed in navy blue on a cream background, showcasing the Hoves Pro typeface used in the aenergi visual identity.
Alphabet and numbers displayed in navy blue on a cream background, showcasing the Hoves Pro typeface used in the aenergi visual identity.Navy text on a light green background reading “Like Vitamin D for your Energy Bill,” combining energy themes with a fresh and optimistic message.
A smartphone displaying the aenergi logo on a deep blue screen, placed against a backdrop of translucent blue panels.A smartphone displaying the aenergi logo on a deep blue screen, placed against a backdrop of translucent blue panels.
A person using a laptop that shows the aenergi website with the headline “Let us walk you through in a free demo!”, highlighting the platform’s accessibility.A person using a laptop that shows the aenergi website with the headline “Let us walk you through in a free demo!”, highlighting the platform’s accessibility.
A collage combining hydropower, a wind turbine, and solar panels with abstract wave and circle icons in aenergi’s brand colors, symbolizing diverse renewable energy solutions.Two exhibitor badges for aenergi, one in deep blue and one in light yellow, featuring modern line-based graphics and attached to lanyards, representing the brand in an event context.
Two exhibitor badges for aenergi, one in deep blue and one in light yellow, featuring modern line-based graphics and attached to lanyards, representing the brand in an event context.A collage combining hydropower, a wind turbine, and solar panels with abstract wave and circle icons in aenergi’s brand colors, symbolizing diverse renewable energy solutions.
Two LinkedIn-style posts on the left: the top post shows a woman in a blue sweater holding a red folder with a testimonial quote next to her; the bottom post shows a laptop with energy management charts on the screen alongside the text “Focus on what’s important!”. On the right, a laptop displays a LinkedIn feed with a post featuring blue and green graphics and the text “Always look on the bright side of it!”.A LinkedIn-style post: it shows a woman in a blue sweater holding a red folder with a testimonial quote next to her; the bottom post shows a laptop with energy management charts on the screen alongside the text “Focus on what’s important!”.
Open laptop displaying a LinkedIn post by aenergi, featuring a graphic with blue and green shapes and the text “Always look on the bright side of life!”.Open laptop displaying a LinkedIn post by aenergi, featuring a graphic with blue and green shapes and the text “Always look on the bright side of life!”.
Through custom illustrations and infographics, we make it easy for customers to understand how aenergi can enhance their business and maximize their impact.
Aenergi branding pitch deck and styleguide designed by studio tülü, showcasing brand identity with typography, color palette, photography, and LinkedIn social media templates for a renewable energy company.Aenergi branding pitch deck and styleguide designed by studio tülü, showcasing brand identity with typography, color palette, photography, and LinkedIn social media templates for a renewable energy company.
realization
Client
aenergi by apollo green solutions UG
Discipline
Branding, Webdesign
Services
Branding, Illustration, User Experience, Webdesign, Webdevelopment
collaborators
Julia Perkhofer (Naming)
Rafael Rafael Kasapis (Team aenergi)
Alexandra Xanthopoulou (Team aenergi)
Timeline
2024
La fin
Mail
contact@studiotulu.com
linkedin
studiotulu
Phone
(+49) 157 388 292 85
Instagram
@studiotulu
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Data Policy
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